Elemental Objects - Consumer products 1 Elemental Objects – Consumer products

Elemental Objects

Location

Sheffield, UK

Problem

Air rifle accessories such as spare magazines are costly, difficult to produce, with long lead times from suppliers

Result

Significantly better range of stock now available, which performs better than OEM parts. Stock supply more consistent and better priced.

Background

Why choose Addition?

Addition recognised that this air rifle accessory is a perfect candidate for industrial 3D printing, especially via SLS which allows a mixed build of parts. In this particular instance, approximately 400 magazines can be manufactured in a single build, all to suit different brands and sizes to fulfil resellers’ orders.

What was the problem?

Because of the wide range of rifles available, many magazine variations are required, which makes the parts unsuitable for mass production. These difficulties and general cost of producing air rifle accessories meant that, for stockists and end users alike, OEM parts have been hard to come by, with long lead times, high cost and often unreliable end performance.

What did we do?

Addition developed a complete range of magazines which are entirely 3D printed using optimised materials. After product testing was proven successful, they went on to supply volumes of up to 300 units packed and quality checked per week, and all shipped to retail outlets throughout the UK. EO has approximately 20 resellers now actively selling the magazine throughout the UK.

This level of supply means that product is now available with reduced lead times and at a price which is competitive with OEM products. In some cases the Elemental Objects magazines outperform the OEM magazines and their unique design appeals to the customers. Addition was able to utilise its control over its in-house manufacturing to ensure the kind of product reliability that customers in this market have come to expect.

Significantly better range of stock now available, which performs better than OEM parts. Stock supply more consistent and better priced.

Gallery

Elemental Objects - Consumer products 2
Supply of magazines is just one of the issues I face as a reseller. As they are normally an afterthought to accompany rifles, magazines from OEMs often lack performance. Multiple times, I have been waiting up to 3 months or longer for an OEM magazine to arrive. What Elemental Objects has done is help me supply my customers with what they need in a good timeframe with great customer support – and, more importantly for me – with a good margin. Feedback from customers has been positive, with many reports from Brocock users in particular exclaiming how the Elemental Objects’ magazine has improved their rifle. EO’s clever designs accommodate multiple models within the same brand which allows me to have fewer SKUs but still service the same number of rifles as before.
Anthony Baines, Owner, Redbeck Shooting Suppliers
This is just one example of how additive technology can be utilised to benefit your workflow and reduce downtime. If this something that you can see benefitting your production line, please get in touch!

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Addition Design Ltd
Company no 10738635
Registered office address: 3-4 Apex Court, Bassendale Road, Bromborough, Wirral, United Kingdom, CH62 3RE
Registered in England and Wales