Elemental Objects – Consumer products
Background
Why choose Addition?
Addition recognised that this air rifle accessory is a perfect candidate for industrial 3D printing, especially via SLS which allows a mixed build of parts. In this particular instance, approximately 400 magazines can be manufactured in a single build, all to suit different brands and sizes to fulfil resellers’ orders.
What was the problem?
Because of the wide range of rifles available, many magazine variations are required, which makes the parts unsuitable for mass production. These difficulties and general cost of producing air rifle accessories meant that, for stockists and end users alike, OEM parts have been hard to come by, with long lead times, high cost and often unreliable end performance.
What did we do?
Addition developed a complete range of magazines which are entirely 3D printed using optimised materials. After product testing was proven successful, they went on to supply volumes of up to 300 units packed and quality checked per week, and all shipped to retail outlets throughout the UK. EO has approximately 20 resellers now actively selling the magazine throughout the UK.
This level of supply means that product is now available with reduced lead times and at a price which is competitive with OEM products. In some cases the Elemental Objects magazines outperform the OEM magazines and their unique design appeals to the customers. Addition was able to utilise its control over its in-house manufacturing to ensure the kind of product reliability that customers in this market have come to expect.
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